Track Chairs: Malte Behrman (Game, behrmann@rae-behrmannhaertel.de), Man-Sze Li (IC Focus Ltd, msli@icfocus.co.uk)

This NEM track links networked electronic media with economic aspects. With the changing usages and technology business models and their reception change equally. One example: The entertainment industry uses fun as driver of the future internet and relies therefore on the ever changing end user needs to develop new fascinating and enjoyable services.

Topics of interest include, but are not limited to:

• Innovative usage models
• Incentive based approaches
• User generated content
• Innovative business models
• Network based content development
• Creative and open content production
• Micro-payment
• Economic and regulative aspects
• Privacy and trust in entertainment